With Tesco launching their mobile shopping App it seems all the major supermarkets are scrambling to join the m-commerce sector. Tesco aimed the App at the ‘mothers’, their largest customer group, by bypassing Apple and going straight for the more common handsets that this group are more likely to have. This is a big step forward in bringing m-commerce to the mainstream and is very exciting for the industry. e commerce app
Once again, big businesses like the supermarket chains are so important for new industries especially when they hold the customers hand and lead them in the right direction. They have built relationships with their customers and it takes the scare factor out of a new industry. These factors are really going to help the m-commerce industry. This shows that businesses are finally seeing the value of an m-commerce business plan, and the popular ‘buzz word’ is becoming a valid tool. แทงบอลที่ดีที่สุด
Marks and Spencer have the right approach by starting with a mobile website and expanding from there, not restricting themselves to one particular platform. If m-commerce is to succeed and really be integrated into the mainstream, this could be the best approach. The main goal for businesses, obviously, is to increase their customer base, by not discriminating and making it as easy as possible for everyone to use their phones when shopping, surfing the internet or even buying a sofa. batterystoragehome
However if big businesses go into the m-commerce without properly researching, promoting and supporting these Apps to make sure that add value for the customers, it could be equally devastating for the industry. It could possibly fail before it’s even had the chance to take off. So this is just the beginning of the integration into m-commerce and the next steps the supermarket chains, and other market leaders, take is very important. Watch this space! E-COMMERCE APP Hamburg